About Us
About Us
BRAND HISTORY
We were founded in 1972 and set out with the aim to create design-led, fashionable clothing. Today, we design contemporary clothing, accessories and homeware – everything you need in one destination. Signature dresses, responsible denim and relaxed staples are what we do best, so expect compliments. We offer eco-conscious pieces and accessible, quality products that stand the test of time, giving you confidence to look and feel your best every day.
In more recent years we have also expanded our portfolio into new exciting areas including men’s and women’s toiletries, sunglasses and opticals, watches, footwear and a growing range of furniture and home accessories.
FCUK
Where did it all start? The abbreviation FCUK was born after Trevor Beattie visited the French Connection offices and noticed the abbreviation FCHK on an internal memo, standing for French Connection Hong Kong. From this, Beattie suggested the brand use FCUK, standing for French Connection United Kingdom. In the spring of ’97 a controversial ad campaign featuring the simple line ‘fcuk fashion’ hit the headlines becoming a universally recognised great fashion moment and the rest as they say, is history.
ABOUT US
It’s all about you.
Our brand story, it begins with you, our community.
Our global community forever inspires us. From design trends around the globe, to art and travel, we’re energised by today’s street culture.
Our response is a group of passionate creators who design and produce contemporary clothing and home pieces responsibly, with eco-conscious materials and sustainable processes.
We’re on a mission to produce mindful, eco-conscious products and covetable pieces.
We work hard to offer accessible, quality products that stand the test of time and make a statement.
We inspire
We’re inspired by you and want to inspire you, to feel confident every day. A state of mind, we empower our global community to feel and look good, day in and day out, giving you the opportunity to express your true character and individual style through our designs.
We excite
We aim to excite you through creating digitally led, meaningful campaigns to convey a positive and exciting story. We engage our followers socially, with a fresh and bold approach.
We champion emerging talent and showcase individual creativity.
We connect
We connect with our community worldwide. From localised charity initiatives to larger scale partnerships, our wider community has a common thread; an optimistic attitude and a positive spirit.
We welcome
We respect each other and encourage positive change, through celebrating diversity and inclusivity. We value self-expression and dynamic thinkers. Everyone is welcome.
It ends with you, our community. Designed by us, styled by you. #myFC.
ADVERTISING & MARKETING
Building on our British heritage and international presence, we work on key advertising initiatives to promote and support the iconic French Connection brand worldwide. Our seasonal collections are supported with a mix of traditional print advertising in style publications such as ELLE, Grazia and Stylist. In addition to print media, digital display activity and outdoor advertising supports and extends the campaign reach. Everything from digital screens in London tube stations to branded rickshaws, we aim to make an impact wherever you see the brand.
SOCIAL
With a combined reach of over 1m, our social media channels continue to engage a socially driven audience on a daily basis. Instagram, TikTok and Facebook and channels showcase the latest products and influencer collaborations with all social campaigns exciting and engaging followers. The brand hashtag #myFC encourages influencers and customers to share their French Connection pieces and inspire others with their outfit choices. The French Connection blog; Our Community, is a source of inspirational content and offers an escapism into the French Connection world.
