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Today is #DenimDay and we are wearing denim to raise awareness about sexual violence, and show our support for victims and survivors. For the past 18 years, the organization Peace Over Violence has run its Denim Day campaign on a Wednesday in April, which is Sexual Violence Awareness Month. This year, it falls on April 24.

Why denim? According to the organization, the campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices decided that since the victim was wearing tight jeans the day the crime was committed against her, she must have helped her rapist remove them, therefore implying consent. The following day, the outraged women in the Italian Parliament wore jeans to work to stand in solidarity with the victim. Peace Over Violence started Denim Day as a result of the case and encourages its supporters to stand together – wearing denim – to help end sexual violence.

If jeans aren’t part of your office dress code, there are other ways to get involved. You can make a donation, purchase Denim Day buttons, or spread to word to friends, family and your community.

Scroll down to see some of our favorite bloggers showing their support.


Tesa wearing our Gilly Flicker Mom Jeans.


Lauren wearing our Jilly Denim Straight Jeans.


Lo wearing our Selvedge Slim Straight Jeans.

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