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When you think of 90's fashion, images of distressed denim, fluorescent biker shorts and brand logos flash through your mind like reruns of 90210. This fall, we’re giving the logo trend a much needed revival with black and white 90's inspired pieces reminiscent of a time when celebrities and designers alike wore logos to make a statement. As logo-mania makes a comeback this fall, our collection has something for everybody looking to rep French Connection.


Pair our oversized Graphic Sweat Jersey Hooded Sweatshirt or FCUK Tees with the Hollis Jersey Stirrup Leggings and your favorite sneaks for a look pulled right off the feed of your favorite #Hypebae.





Don’t back down from making a statement in our exclusive FCUK gear. We know you like to Give a FCUK so why not wear a shirt that does all the talking for you? Pro tip: If you’re into the street style trend, size up for that classic 90's dad vibe.

If you’re not sure how to incorporate the 90's logo trend into your everyday, accessories are a great place to start.  Grab the Alexia FC Logo Curve Cross Bag and you're out the door or sport the Mavis FC Monogram Mini Case as a bum bag with high waisted jeans and a classic white tee to create your off-duty Fall uniform.

Shop The 90s Logo Trend.


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